BRAND › BRAND IDENTITY BUILD
One brand, applied consistently everywhere you sell.
A logo is one asset. An identity is the system that makes your store, your listings, your packaging and your social all recognizably the same business. This is that system, in a guide you can hand to anyone.
WHAT YOU RECEIVE
Shown on a fictional brand. Everything below is in the scope list — nothing in these images is an extra you would have to ask for.
It starts the same way the Logo Build does
Three genuinely different concepts, one chosen and refined to completion. Everything below is built on top of the mark you pick, which is why the identity work does not start until you have approved it.
A primary mark and the variations it needs
A logo that only works one way is a logo you cannot use. You get the primary, a horizontal lockup, and a stacked or icon version — in full colour, one colour, and reversed out of dark. Exported as SVG, PNG at three sizes, JPG and PDF.
Palette and type, with the codes
Primary, secondary and neutral colours with their hex values, and a heading and body typeface paired and named — with web-safe fallbacks, so your site does not quietly substitute something else on a phone.
A profile image, a banner and three post templates
The social set exists so the brand survives contact with the platform it gets seen on most. Templates you refill with your own products, rather than one-off graphics you cannot repeat next week.
And the 4–6 page guide that holds it together
Logo usage with the do and the don’t, colour with hex values, type with the full character set, and imagery direction. This is the piece that matters a year from now, when a printer, a developer or a new hire has to use your brand and you are not in the room.
Design previews built to show what the project delivers, using fictional brands. Not client work. Packaging, printed collateral and photography are not included in either project — the full scope is listed below.
WHAT’S INCLUDED
- ✓Everything in the Logo Build
- ✓Color palette: primary, secondary and neutrals, with hex codes
- ✓Typography: heading and body typefaces with web-safe fallbacks
- ✓A brand usage guide (4–6 pages): logo, color, type and tone
- ✓A social asset set: profile image, banner, and three post templates
WHAT WE NEED FROM YOU
Requested at intake, after payment. Your delivery window starts once these are in.
We work as an invited user. We never ask for your password.
Shopify is a collaborator request you approve. Amazon is a user invite with permissions you set. Both sign in under our own credentials, and you can remove us at any time from your own admin. How access works →
- ✓Everything listed under the Logo Build
- ✓Your target customer in one sentence
- ✓3–5 brands whose look and feel you want yours to sit alongside
WHAT’S NOT INCLUDED
- —Packaging design
- —Photography
- —Copywriting beyond the tone note
- —Print production or print management
QUESTIONS
I already have a logo. Can I skip that part?
Yes. Order the Brand Identity Build as normal — same price — and we will build the system around your existing mark. Send it at intake in the best format you have. The time we would have spent designing a logo goes into applying the identity across your store, listings and social instead.
What’s in the usage guide?
Four to six pages: logo rules and clear space, color codes for screen and print, typography, and a short tone note.
Will this work on Amazon and packaging too?
That is the point. The palette and type are chosen so they hold up at listing-thumbnail size and in print.
HOW THIS GOES
- 01
Purchase
Fixed price, paid up front. Nothing starts yet.
- 02
Intake
A short form asking for exactly what we need. Take as long as you like.
- 03
The gate
We check your intake within one business day. Only when it passes does the clock start.
- 04
Build
Your store gets built. 5–7 business days from the gate, not from payment.
- 05
Review and hand over
You review, we revise inside your included rounds, then it is yours.
Still not sure this is the right project? Email us with two lines about your business. We answer in one business day, Monday to Friday — and we will tell you if we are the wrong fit.