STORES › BRAND OPTIMIZATION REVAMP
A relaunch — or a first launch, done properly.
For a business that has outgrown how it looks, or one launching at a size where the brand and the store need to arrive together. Identity first, then a storefront designed around it — so the brand and the shop look like the same company from day one.
WALK THROUGH A FINISHED STORE
Every page of a store built the same way yours would be — brand and storefront rebuilt as one project. Scroll across, and click any page to read it.
Built to Revamp scope. A new identity applied across a rebuilt store — restyled imagery, copy rewritten to the brand voice, reviews and social proof in place.
A demonstration store built to show what a finished build looks like. Fictional brand, not client work, and not your store — yours is built around your own products, photography and content.
WHAT YOU RECEIVE
Shown on a fictional brand. Everything below is in the scope list — nothing in these images is an extra you would have to ask for.
The store, rebuilt around the new identity
Not a theme with your logo dropped into it. Homepage, hero, featured products and navigation laid out around how your range actually sells — built on your own Shopify account, on desktop and on the phone where most of your traffic is.
Collections, product pages and cart
Up to 50 products across a navigation restructured around how people shop your range, with conversion-oriented product pages and trust sections on home, product and cart. This is the part that takes 25 to 35 business days.
The identity underneath it
Your logo refined or redesigned, with horizontal, stacked and icon variations, in full colour, one colour and reversed. The store is built to this — which is why the brand direction is agreed and approved before any storefront work starts.
Palette and type, applied across every template
Hex values and named typefaces, carried consistently through the homepage, product pages, collections, email and social rather than re-decided page by page.
Social set
Profile image, banner and three post templates in the new identity.
Brand guide, 4–6 pages
Logo usage, colour, type and imagery direction — handed over with every source file.
Design previews built to show what the project delivers, using fictional brands. Not client work. Packaging, printed collateral and photography are not included in either project — the full scope is listed below.
CHOOSE YOUR STORE STYLE
8 directions, each a real Shopify theme we build on. Pick the one closest to your brand — we customize it around your products, colors and content.
These are design previews created to show each theme, using fictional brands. They are not client work and not screenshots of your store. Your build starts from the real Shopify theme named on each card — open it to see Shopify’s own live demo — and is then built around your products, photography and content.
YOUR BRAND. YOUR PRODUCTS. YOUR STORE.
The style sets the structure. Everything inside it is yours — which is the difference between buying a theme and buying a store.
Your brand
Your logo, your colors, your type. The style you picked sets the structure; the identity on top of it is yours.
Your products
Your photography, your descriptions, your prices and collections — arranged so a shopper can actually find things.
Your store
Pages, navigation, policies and your collection structure. Handed over in your own Shopify account, owned by you.
WHAT’S INCLUDED
- BRAND
- ✓Logo refined or redesigned, with horizontal, stacked and icon variations
- ✓Full color palette and typography system with hex codes and web-safe fallbacks
- ✓Brand usage guide, 4–6 pages
- ✓Social asset set: profile image, banner and three post templates
- STORE
- ✓A new Shopify store built on your own account
- ✓Your choice of store style from the Signature collection — our widest theme access
- ✓Homepage, product pages and collection pages built to the new identity
- ✓Navigation restructured around your catalog and collection structure
- ✓Up to 50 products — up to 300 variants in total
- ✓Conversion-oriented product page layout
- ✓Trust and social-proof sections on home, product and cart
- ✓Review app installed and configured
- ✓Mobile optimization across every template
- COMMERCIAL SETUP
- ✓Google Analytics 4 installed, configured and verified
- ✓Meta Pixel installed, configured and verified
- ✓Email capture, Klaviyo account connected, and one automated welcome email
- ✓Speed pass at build time: compressed imagery, no unnecessary apps
- CONTENT
- ✓Product imagery standardized across the catalog — backgrounds cleaned, crops and proportions made consistent, worked from your own photographs. We restyle what you send. We never generate your product.
- ✓Copy rewritten to the new brand voice on Home, About and your collection pages
- HANDOFF
- ✓Brand guide, every source file, and a written owner’s guide for the store
- ✓A one-page written summary of what to do next
WHAT WE NEED FROM YOU
Requested at intake, after payment. Your delivery window starts once these are in.
We work as an invited user. We never ask for your password.
Shopify is a collaborator request you approve. Amazon is a user invite with permissions you set. Both sign in under our own credentials, and you can remove us at any time from your own admin. How access works →
- ✓Your current store URL and what specifically is not working about it
- ✓Your existing logo and any brand files you still have
- ✓A product spreadsheet: name, description, price, variants, inventory
- ✓Product images in one folder — the best versions you have
- ✓3–5 brands whose look and feel you want yours to sit alongside
- ✓Access to your domain registrar — you add us as a user on your own account. We never ask for your password.
- ✓Your Shopify account, or we will guide you through creating one
- ✓One decision-maker who can approve the brand direction
WHAT’S NOT INCLUDED
- —Migration of order history, customer accounts, existing reviews or app data — see the questions below
- —Transfer of gift card balances or active discount codes
- —Preservation of search ranking tied to your existing product page addresses
- —Any promise about rank, sales or conversion — we build the asset, the market decides the outcome
- —Klaviyo email flows: abandoned cart, browse abandonment, win-back and post-purchase are not included
- —A guaranteed page-speed score, because your apps and images determine it
- —Custom code, custom apps, or integrations beyond standard Shopify apps
- —Product photography
- —Paid advertising, ongoing marketing, or account management
- —Your Shopify subscription, domain fee, app fees or Klaviyo plan
QUESTIONS
What happens to my current store?
It stays live and untouched while we build. We build the new store clean on your Shopify account, you review it, and you switch the domain over when you are ready. Nothing goes dark in between.
Does my order history come across?
No, and this is the most important thing to understand before you order. A clean rebuild means order history, customer accounts, existing product reviews and app data stay on the old store. Your product catalog and content come across. If keeping that history matters more than the rebuild, email us before ordering and we will tell you honestly that this is the wrong project for you.
How does the brand part work with the store part?
In sequence, deliberately. We agree the brand direction first and you approve it before any storefront work starts. That is what stops a late change of mind from rippling through every template — and it is why one of your three revision requests is reserved for the brand stage.
What if I like my current logo?
Then we refine rather than replace it, and the time goes into applying the identity properly across the store, listings and social instead. Same price either way.
Is this Klaviyo setup or Klaviyo management?
Setup, and only the connection: your account linked, the signup form syncing, and one welcome email live. Flows, campaigns and list management are yours. We are not an email marketing agency and we will not pretend to be one.
Will this make my store faster?
It will be built cleanly — compressed images, no apps you do not need. But your final speed depends on the apps you add and the images you upload afterwards, so we will not promise a score. We will tell you in writing what is costing you.
HOW THIS GOES
- 01
Purchase
Fixed price, paid up front. Nothing starts yet.
- 02
Intake
A short form asking for exactly what we need. Take as long as you like.
- 03
The gate
We check your intake within one business day. Only when it passes does the clock start.
- 04
Build
Your store gets built. 25–35 business days from the gate, not from payment.
- 05
Review and hand over
You review, we revise inside your included rounds, then it is yours.
Still not sure this is the right project? Email us with two lines about your business. We answer in one business day, Monday to Friday — and we will tell you if we are the wrong fit.